We’ve been keeping a big secret for the last few weeks, so we’re very happy to share the exciting news that we’ve been appointed by Virgin Trains as its retained PR and social agency, following a competitive pitch. You can read more about it on PR Week here.
It’s the first time Virgin Trains has consolidated its PR and social briefs into one agency and our remit spans brand engagement for the Virgin Trains masterbrand, social content and consumer PR campaigns.
Richard Scott, executive director, corporate affairs at Virgin Trains, said: “Kaper impressed us with its integrated approach and fresh, insight-driven ideas. Virgin Trains is a brave business with big plans for the future, and the Kaper team demonstrated the commercially-minded creativity we need to deliver fame and success for the business.”
It’s full steam ahead, with exciting plans in place for both Virgin Trains East Coast and Virgin Trains West Coast, so expect more train-related news coming soon!