Formed at the crossroads of digital PR, traditional PR, content creation and live events, Kaper is a challenger brand in the PR space. We’re as comfortable delivering double-page spreads as we are in digital analytics & seeding.
We create cultural currency – campaigns that people want to talk about, join in with, and share. The antidote to linear, commodotised PR.
And we’re on a mission to help brands evolve the way they communicate.
Where journalists once simply wrote copy, they now think cross platform – across social and digital, keywords and social tagging, content and into live discussion and data.
We believe brands have to evolve too and adopt a similar approach to take advantage of all the opportunities offered by our evolved media market place.
We call it Beyond News.
It’s an integrated marketing approach for earned, owned and paid media channels, which creates cross-agency and cross-discipline collaboration, and stories that can be executed across all channels – just like a modern-day multi-platform journalist.
An integrated approach
Collaboration is in our DNA. From day one, we were a joint venture with leading creative agency Karmarama. This gives us the backing of some of the best talent in the country across strategy, planning, digital insights, research, creative and content creation, and drives our response to brief.
It also means we do some of our best work as an integrated team, whether that’s with our sister companies or with other agencies like adam&eveDDB, Mindshare, PHD, or McCann.
Plus with in-house production, content creation and digital build capabilities on-site through fellow sister agencies Kream and Nice we also have the ability to create the right digital assets for you, from short-form branded content, to viral films, apps and long-term digital platforms.